Our Digital Marketing Services
A comprehensive marketing strategy is the framework that supports your marketing plan, and it should drive each one of your organization’s goals. That means creating a sound digital marketing measurement model to define your most important business objectives, identify goals and key performance indicators. Then we help you define success targets and help you understand your audience, their actions and behaviors.
Wordpress began with a few lines of code in 2003. Today, more than 74 million sites rely on the WordPress platform. Why? WordPress sites can be built quickly and are easy to maintain, even for non-technical users.
We have built WordPress sites that drive business for bloggers, retailers, finance companies and more. They look great on a PC, tablet or mobile. You can see some examples of our work here and we’ll be happy to schedule a call to discuss your project.
Starting an online business can be exciting and profitable. But creating an ecommerce site can be a challenge. Too often, potential purchasers must face a confusing interface that often doesn’t inspire trust. Fortunately, ecommerce and payment technologies have taken some important steps forward in recent years. Today, there are several ways to make sales and take payments online that are easy to administer, user-friendly and highly secure. Let us help you build your online store. Learn More
Search Engine Optimization / Search Engine Marketing
“The answer is both.” People often ask if they should focus on Search Engine Optimization (SEO) or Search Engine Marketing (SEM). SEM, or paid search, can help you start generating visitors and leads quickly and provide valuable audience insights. SEO, or organic search, often enables you to generate higher-quality leads at a lower cost. Who wouldn’t want that?
Email marketing isn’t new or glamorous, but there’s a reason it’s still around. It’s an extremely powerful and cost-effective channel for growing your business. Social media may get more buzz, but email marketing is 40x more successful at acquiring new clients than either Facebook and Twitter, according to McKinsey & Company. We help growing companies grow faster with email marketing automation and nurture campaigns that help turn prospects into loyal customers.
Digital marketing strategy is constantly changing, but the need high-quality content is evergreen. Content marketing has become so durable because it enables you to engage and inform your clients and prospects. With exceptional content, you can build credibility and show an in-depth understanding of your customer’s needs. Content marketing is the cornerstone of inbound lead generation, which can cost 60% less than outbound leads from paid ads. Check out some of our content marketing deliverables.
Lead generation / Lead strategy
Today, many companies are have learned how to engage the interest of their prospects. But further along the customer journey comes the moment of truth – converting prospects to leads that become closed business. With deep experience in marketing automation and CRM, we can help you put together an effective acquisition platform, or improve the performance of one you already have. If you would like some help developing compelling content, “lead magnets” and nurture programs, we can help.
If Content is King, data analytics is the King’s trusted and indispensable adviser. It’s no coincidence that today’s fastest-growing and most successful companies are data-driven. That means they make decisions based on Key Performance Indicators (KPIs), not opinions or intuition. We can help you understand and define the metrics that reflect your organization’s most important goals. Understanding your goals for brand-building, acquisition, retention and revenue are essential to your organization’s ongoing success.